What B2B Marketers Are Missing

B2B Marketers Are Flying Blind

You don't need another data visualization. You need truth. But most marketers are making brand and budget decisions based on:

• Gut feelings and internal echo chambers
• Social listening tools — which over-index on the loudest minority
• Survey responses — diplomatic, filtered, and shallow
• Competitive intel built on outdated references and best guesses

None of these reflect how decision-makers actually talk about you, your category, or your competitors in real buying conversations.

Social Listening Misses B2B Reality

Social listening tools were built for DTC brands. They’re optimized for volume, not depth — and they rely on public chatter that rarely exists in B2B. Most VPs aren’t posting competitive evaluations on Tiktok. They're talking in private Slack threads, Zoom calls, and internal strategy sessions.

In other words: if you're relying on social listening, you're only hearing from the people who chose to speak publicly — not the ones making the actual decisions.

Surveys Are Safe. Conversations Are Honest.

Marketers love surveys because they’re easy to summarize. But the data is sanitized. Nobody wants to burn bridges or admit frustrations in a formal response.

When a CMO answers a brand survey with "Your product is well-positioned for enterprise," but tells their team in a call, "Honestly, they’re not even in our top three anymore" — which one reflects the truth?

Bias by Silence

Every method you use that only captures what people are *willing to say publicly* is biased by silence. The most important opinions — the ones shaping pipeline, renewal, and budget — are never tweeted, never surveyed, and never shared with your research vendor.

We Built the Transcript Library to Fix This

Our platform analyzes real conversations with decision-makers in your market — the ones you were never meant to hear — and turns them into searchable, structured insight.

• How is your brand described in actual buyer meetings?
• Which competitors get mentioned more — and why?
• What features get praised (or destroyed) in live calls?
• What trends are being discussed before they hit Gartner reports?

It’s not survey data. It’s not secondhand opinions. It’s what real buyers are saying behind closed doors.

Here's What You Get With Transcript Intelligence

• Continuous, AI-analyzed interviews with decision-makers in your space
• Smart filtering by company, role, topic, competitor, sentiment
• Always-fresh positioning intel, opportunity signals, and trend detection
• Actual buyer language you can use in messaging, campaigns, and sales enablement

Stop Spending Blind

You can’t afford to allocate budget, build messaging, or plan campaigns based on polite guesses. Not in a market this loud.

You need clarity. From the people who matter. On the conversations that actually shape your revenue.